Mr. Rezwan Hossain

Rezwan Hossain is a MSc Marketing graduate from Ulster University with a strong interest in digital marketing, consumer behaviour, and data-driven marketing practices. His academic interests focus on understanding how personalisation, social media and influencer marketing, advertising frequency, and permission-based digital channels influence consumer responses. Rezwan is particularly interested in the relationship between marketing effectiveness, consumer trust, privacy, transparency, and authenticity, and in understanding when data-driven marketing strengthens customer engagement or leads to negative consumer responses. His research interests also include emerging areas such as generative AI, privacy-preserving measurement, and the growing importance of first-party data. Through his academic work, Rezwan aims to develop a deeper understanding of how businesses can use digital marketing effectively while maintaining trust, transparency, and meaningful relationships with consumers.