Anwar is an independent business and management researcher and a supply chain operation professional in Post Office Limited, United Kingdom. He holds an MSc in International Business with Human Resource Management from Ulster University, an MBA in Marketing, and a Bachelor of Commerce. His research interests include Artificial Intelligence in business, consumer behaviour, sustainable business practices, employee outcomes, and the internationalisation strategies of emerging-market multinational enterprises. He has contributed to six peer-reviewed publications, including work on AI-enabled digital retail, responsible recruitment, hybrid working, sustainable business practices, and international market-entry strategies. His professional experience spans supply chain operations, travel technology, online travel platforms, hospitality, digital marketing, and partnership management across the UK and Saudi Arabian markets. He has also completed the Elsevier Certified Peer Reviewer course and actively communicates his research through conferences and professional platforms.
Mr. Raja Muneeb Anwar
Presentation Title: Cross-Border Market Entry Strategies and Firm Performance: Evidence from Emerging Market Multinationals
Ulster University Birmingham, UK
Past Speaker