Ms. Mehmoona Akram

Mehmoona Akram is an International Business professional and researcher with an MSc in International Business from Ulster University. Her professional and academic interests include Artificial Intelligence, AI-driven recruitment, Human Resource Management, the future of work, and the responsible adoption of emerging technologies in organisations. She is currently further developing her expertise in Human Resource Management through CIPD Level 5 studies. Her research explores how AI is transforming recruitment practices and organisational performance, with particular interest in efficiency, fairness, transparency, algorithmic bias, governance, and human oversight. Mehmoona is passionate about understanding how organisations can leverage innovative technologies while maintaining ethical, responsible, and human-centred approaches to HR decision-making. She is presenting her research, “AI-Driven Recruitment Analytics and Organisational Performance: Opportunities and Risks for HR Practice,” at the World IMB Conference.’