Prof. Dr. Insaf Ben Ghanem

Dr. Insaf Ben Ghanem is a University professor and Researcher in Management at the Higher Institute of Computer Science and Management of Kairouan, Tunisia. She holds a PhD in Management Sciences from the Higher School of Economic and Commercial Sciences of Tunis, where she graduated with highest honors. Her academic background also includes a Research Master’s degree in Entrepreneurship and a Bachelor’s degree in Marketing. Her research focuses on knowledge management capabilities, digital transformation, business model innovation, and organizational performance. She has published several articles in international journals and presented her work at major academic conferences such as MICMEF, ECKM, EUREKA and the Frontiers in Marketing Research Conference. Dr. Ben Ghanem teaches courses including International Management, Entrepreneurial Culture, Strategic Management, and Management Fundamentals.She is passionate about digital innovation, artificial intelligence in management, and research development. She has also received training in AMOS, NVivo, OPALE, and fuzzy methodology.